Press Release, Moscow, 17/11/2017: General Director of the RILOS company Arnaud Trousset, editor of Geomatrix, an online SaaS predictive analytics solution for the retail industry, and proud member of #frenchtechmoscow committee and #Skolkovo, will take part in the Picom Paris 2017.

On November 23, the first edition of New Shopping Experience by Picom Paris 2017 will be organized.

During this day visitors will be able to discover 40 new innovations in the world of trade of the future.

Arnaud Trousset will present a dedicated case on how retailers can face the digital transformation in their expansion process in France and in their other markets, benefiting from the expertise of advanced start-ups such as Geomatrix.

Geomatrix is an online SaaS solution, allowing retailers to open only profitable stores, raise traffic in existing stores, and defend themselves against competition, all this independently and instantly, without any knowledge of GIS technologies, in more than 67 countries.

New shopping Experience Paris 2017 focuses the know-how and skills of PICOM’s innovative technology companies and the expertise of partner research centers.

THE VOICE OF PICOM: create the trade of the future

The launch of Picom in 2006 brought together two very different worlds: that of the distribution and public research companies. More than 120 companies are members of the cluster, a third of which are technology SMEs as well as 15 laboratories and research institutes specializing in ICT. New Shopping Experience by Picom presents each year the new uses of the trade by a selection of new demonstrators, resulting from the collaboration of major retailers, SMEs and researchers.

More information about the event: http://www.new-shopping-experience.events/paris/forum/1459/5906/0/new-shopping-experience.html

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