Geomatrix, an online SaaS predictive analytics solution for the retail industry, was selected by the jury and was named one of the 25 most innovative start-ups in retail, having taken its rightful place in the investment category.”

Press Release, Moscow, 17/07/2017: The Fraunhofer Institute for Work and Organization (Fraunhofer IAO) opened its doors to the start-up project competition. There, a jury of over 20 industry experts have selected the start-ups, which hope to shape the future of the real estate industry with their innovations. Over 300 applications have been received by Wolfgang Moderegger, initiator of the Real Estate Innovation Network (Rein). After electronic preselection by the jury members, 50 participants took part in this round, in which a jury decided who could present themselves at the Expo Real in Munich from October 4-6.

Geomatrix was selected by the jury for the top 25 most innovative start-ups in retail and became the first and the only French and the only Russian company between 300 participants in the Rein Startup contest 2017.

Only three minutes time for each pitch.

“We want to bring together start-ups and established companies to introduce innovation to the real estate sector,” -Wolfgang Moderegger summarized the major point of the selection day. The timetable is very tight: only three minutes remain for each start-up, then there are five minutes of question and answer play with the judges, two minutes are evaluated and the next startup is prepared for the so-called “elevator pitch”. The interview is so short that it could take place in the elevator of one of the office skyscrapers.

Almost half of the startups sent a personal representative to Stuttgart, especially in the case of very infant companies. The other half of the participants were connected via Skype. If the connection hangs, it goes on over phone, and all presentation documents, which have been submitted earlier, can be brought to the jury offline.

Start-up segmentation

The start-ups are run in five categories:

  • The Investment. Software decisions for the safety of the business.
  • The Market. Solutions that wish to improve the selection, rental and action of real estate.
  • The Management and Operation. Solutions for real estate management.
  • The Plan & Build. The best construction project.
  • The Work. Services for the cities of the future.

Benefits for the Top 25 Proptech Startups

  • Pitch on Stage to potential new customers, large corporates & 100’s of media.
  • Exhibition Stand (fully branded).
  • Network with 45,000 real estate & investment professionals from across Europe over 3 days.


Geomatrix is an online SaaS predictive analytics solution allowing retailers to perform their expansion and marketing sites studies independently and instantly, without GIS proficiency, in more than 67 countries worldwide.

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